Your creative business is on fire, your skills are sharper than ever, and you’re ready to take on the world. But for some reason, your client roster looks emptier than a movie theater showing “Plan 9 from Outer Space.” What gives? 

The culprit might be lurking where you least expect it – your website.

That’s right, your digital home could be giving potential clients the cold shoulder without you even realizing it. But don’t worry, website fairy godmother to the rescue!

Let’s unmask five sneaky website woes that could be costing you bookings faster than you can say “refresh.” Plus, I’ll give you the magic spells (aka practical tips) to turn these conversion killers into client magnets. Ready to transform your website from wallflower to life of the party? Let’s dive in!

1. The Homepage Houdini: Now You See Me, Now You Don’t

Ah, the elusive homepage. It should be like a warm hug and a firm handshake rolled into one, but instead, it’s pulling a disappearing act worthy of Houdini himself.

The Problem:

• Visitors can’t immediately tell what you do or who you serve
• Your value proposition is playing hide and seek
• People are bouncing faster than a caffeinated kangaroo

The Fix:

• Put your value proposition front and center – make it bold, make it clear, make it impossible to miss
• Use a compelling headline that speaks directly to your ideal client’s needs
• Include a clear, benefit-driven subheadline that elaborates on your offer

Pro Tip: Try the 5-second test. Show your homepage to someone for 5 seconds, then ask them what you do and who you serve. If they can’t answer, it’s time for a homepage makeover!

2. Shy Services: The Witness Protection Program of Websites

Your services are so well-hidden, they could be in the Witness Protection Program. It’s time to coax them out of hiding and into the spotlight!

The Problem:

• Services are buried deep in your site navigation
• Packages and pricing are vague or non-existent
• Benefits of working with you are unclear

The Fix:

• Create a prominent ‘Services’ or ‘Work with Me’ button in your main navigation
• Clearly outline your packages, including what’s included and pricing (if appropriate for your business model)
• Highlight the benefits of each service – how will it make your client’s life better?

Pro Tip: Create a comparison chart of your services to help visitors easily see which option is best for them.

3. The Contact Form Maze: Where’s Waldo Got Nothing on This

If finding your contact form is harder than spotting Waldo at a candy cane convention, Houston, we have a problem.

The Problem:

• Contact information is buried or hard to find
• No clear calls-to-action (CTAs) guiding visitors to get in touch
• Complicated or lengthy contact forms that scare people away

The Fix:

• Include a visible ‘Contact’ button in your main navigation
• Sprinkle CTAs throughout your site – “Book a Call,” “Get in Touch,” “Start Your Project”
• Keep your contact form short and sweet – ask only for essential information

Pro Tip: Add a chat feature or scheduling tool to make it even easier for potential clients to connect with you in real-time.

4. Portfolio Wallflower: When Your Best Work is Too Shy to Dance

Your portfolio should be the belle of the ball, not hiding in the corner sipping punch. It’s time to give your work the spotlight it deserves!

The Problem:

• Best projects are buried or hard to find
• Portfolio lacks context or explanation
• No clear path from admiring your work to booking your services

The Fix:

• Showcase your best and most recent work prominently on your homepage
• Provide context for each project – share the challenge, your solution, and the results
• Include a CTA with each portfolio piece, inviting visitors to book similar services

Pro Tip: Consider creating case studies for your best projects, diving deep into the process and results to really showcase your expertise.

5. Snooze-worthy Copy: The Sahara Desert of Websites

If your website copy is drier than the Sahara, visitors will be snoring before they can hit that ‘Book Now’ button.

The Problem:

• Generic, boring copy that could apply to any business
• Lack of personality or brand voice
• Too much focus on features instead of benefits

The Fix:

• Inject your unique personality into your copy – let your freak flag fly!
• Focus on the benefits of your services – how will you make your clients’ lives awesome?
• Use storytelling to engage visitors and help them see themselves working with you

Pro Tip: Read your copy out loud. Does it sound like you on your best day? If not, keep editing until it does!

Your website is your 24/7 salesperson

Would you hire someone who mumbles, hides from customers, and can’t clearly explain what you’re selling? Didn’t think so! Investing time (or yes, money) in fixing these issues can pay off big time in terms of bookings and client satisfaction.

Working with a web designer and copywriter (like yours truly) means:

• You get an outside perspective on what’s working and what’s not
• Your website is strategically designed to guide visitors towards booking
• You save time and frustration, allowing you to focus on serving your clients

Your website has the potential to be your hardest-working team member, booking clients while you sleep, create, or sip margaritas on the beach. But only if you give it the tools to succeed!

By addressing these five common website woes, you can transform your site from a cold-shouldered wallflower to a warm, welcoming, and persuasive powerhouse. Remember, in the online world, your website is often the first impression potential clients have of your business. Make it count!

Ready to turn your website into a client-booking machine? Let’s work some digital magic together!

Ready for some WEBSITE MAGIC? ✨ I only take on a handful of projects each month to ensure every client gets my full sparkle and attention. And guess what? There are just a few spots left! Apply now and let’s create a digital presence that’s as bold and brilliant as you are! Time to turn that website from “meh” to MAGICAL!