Every part of your site should be talking to the person you want to hire you (Preferably in your voice, not a version of you that got sanded down to sound professional.)
I've spent a lot of time watching good businesses lose people for reasons that have nothing to do with the work. I know what your week looks like. Clients, content, the business itself, and somewhere at the bottom of the list, the website that's supposed to be doing the introducing.
Hazel
Willow
Hazel and Willow are my daughters, and the studio is named after them. They're the reason I wanted a business that made room for creative work and for being around, and they're a daily reminder that the business is supposed to work for the life, not the other way around.
I'm not going to hand you something pretty and call it done. Three things I actually care about: that your site turns visitors into clients, that it sounds like you, and that it saves you time instead of adding another thing to manage.
The people I work with aren't shopping for a nice-looking website. They want the online version of their business to work as hard as they do, to explain their methodology without them on the call, and to give the right person an obvious way in.