Creating a thriving yoga practice takes more than just perfecting your asanas and meditation techniques. In today’s digital world, your online presence plays a crucial role in attracting new students and growing your community. While you’re focused on deepening your teaching skills (as you should be!), your website is often the first impression potential students […]
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Noticing your Instagram engagement is down? You’re not alone. It’s frustrating spending hours creating beautiful yoga content only to hear crickets in response when the algorithm decides not to show your posts. That’s where learning how to market your yoga business using email marketing becomes your secret weapon – it gives you direct access to […]
Are you a yoga teacher struggling to come up with engaging content for your email newsletters? You’re not alone. As a wellness professional, creating consistent, valuable content that resonates with your students can be challenging—especially when you’re already juggling classes, private sessions, and the business side of your practice. Email newsletters remain one of the […]
Practical marketing strategies to help yoga teachers grow their client base and build a thriving practice As a yoga instructor, you’ve mastered the asanas and breathing techniques, but marketing yourself can feel like a completely different practice. How to market yourself as a yoga instructor is one of the most common challenges teachers face when […]
Your website is often the first touchpoint potential clients have with your wellness business. When they land on your site, you want them to feel instantly connected to your approach, understand your offerings, and take the next step toward working with you. But before any of that can happen, you’re faced with a critical decision: […]
Your Complete Roadmap from Passionate Wellness Enthusiast to Certified Health Coach The health coaching industry is booming, and for good reason. As more people recognize the importance of holistic wellness and preventative health approaches, qualified health coaches are in higher demand than ever. If you’re passionate about wellness and dream of guiding others toward healthier […]
Maybe you’ve already dabbled with using AI to write emails or create social posts. Or, perhaps you’re still on the fence, wondering if it’s just going to make your content sound like everyone else’s. Here’s the truth: AI can be incredibly powerful for health coaches when used correctly, but it can also create some serious […]
Have you noticed something strange lately? You’re subscribed to several newsletters, and suddenly they all sound eerily similar. The same inspirational openings, identical adjective choice when describing products or services, and those suspiciously uniform calls to action. This is what happens when AI tools are used blindly – copying and pasting whatever ChatGPT generates without […]
Blank Google docs. Hours spent trying to put your transformative health coaching approach into words. That nagging feeling that your website copy sounds just like every other health coach out there. Sound familiar? Here’s the thing: AI tools like ChatGPT have revolutionized how we create content. But while everyone’s jumping on the AI bandwagon, most […]
Having ADHD in the business world often feels like trying to fit a square peg into a round hole while someone keeps changing the size of both the peg and the hole. But here’s what most people don’t tell you – those same ADHD traits that might make you feel like an outlier can actually […]
In my eight years of marketing and copywriting and five years of health coaching, I know what sets a coaching business apart: an online presence that captures both expertise and authenticity. That's why I've built Hazel + Willow Studios on a foundation of strategic design and conversion-focused copy for health coaches. Armed with both marketing expertise and certification from the Institute for Integrative Nutrition, I bring a unique advantage: I don't just design websites. I help health coaches transform their online presence through custom design, strategic templates, and resources that help convert visitors to clients.
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You want to look polished and professional online, but you're not sure which photos you actually need for your website. Enter my free checklist that breaks down exactly what shots to get and where to use them.