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How to Market Yourself as a Yoga Instructor: 7 Proven Strategies for 2025

Practical marketing strategies to help yoga teachers grow their client base and build a thriving practice As a yoga instructor, you’ve mastered the asanas and breathing techniques, but marketing yourself can feel like a completely different practice. How to market yourself as a yoga instructor is one of the most common challenges teachers face when […]

Yoga Teacher Resources

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how to market yourself as a health coach

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website templates vs custom design

Health Coach Websites

Website Templates vs Custom Design: 7 Essential Factors Wellness Entrepreneurs Should Consider

Your website is often the first touchpoint potential clients have with your wellness business. When they land on your site, you want them to feel instantly connected to your approach, understand your offerings, and take the next step toward working with you. But before any of that can happen, you’re faced with a critical decision: […]

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how to become a health coach

Health Coach Business Growth

7 Life-Changing Steps: How to Become a Health Coach in 2025

Your Complete Roadmap from Passionate Wellness Enthusiast to Certified Health Coach The health coaching industry is booming, and for good reason. As more people recognize the importance of holistic wellness and preventative health approaches, qualified health coaches are in higher demand than ever. If you’re passionate about wellness and dream of guiding others toward healthier […]

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AI mistakes health coaches make

AI for Business

7 Critical AI Mistakes Health Coaches Make (And How to Avoid Them)

Maybe you’ve already dabbled with using AI to write emails or create social posts. Or, perhaps you’re still on the fence, wondering if it’s just going to make your content sound like everyone else’s. Here’s the truth: AI can be incredibly powerful for health coaches when used correctly, but it can also create some serious […]

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AI for health caoches

AI for Business

AI for Health Coaches: 10 Ways to Use AI to Scale Your Business (2025 Guide)

Have you noticed something strange lately? You’re subscribed to several newsletters, and suddenly they all sound eerily similar. The same inspirational openings, identical adjective choice when describing products or services, and those suspiciously uniform calls to action. This is what happens when AI tools are used blindly – copying and pasting whatever ChatGPT generates without […]

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AI for Business

AI Website Copy for Health Coaches: A Guide to Authentic Content Creation (2025)

Blank Google docs. Hours spent trying to put your transformative health coaching approach into words. That nagging feeling that your website copy sounds just like every other health coach out there. Sound familiar? Here’s the thing: AI tools like ChatGPT have revolutionized how we create content. But while everyone’s jumping on the AI bandwagon, most […]

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blog post on running a business with adhd

Business Growth

Running a Business with ADHD: How I Built Systems That Actually Work

Having ADHD in the business world often feels like trying to fit a square peg into a round hole while someone keeps changing the size of both the peg and the hole. But here’s what most people don’t tell you – those same ADHD traits that might make you feel like an outlier can actually […]

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Health Coach Business Growth

25 Health Coaching Niches: How to Find Your Perfect Specialty (2025 Guide)

25 Health Coaching Niches: How to Find Your Perfect Specialty (2025 Guide) Discover profitable health coaching niches that align with your passion and expertise, plus expert tips for choosing your ideal specialty You’re passionate about helping others transform their lives through better health, you’ve got your certification in hand, and you’re ready to make a […]

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Health Coach Websites

Should I Buy a Website Template? An Honest Guide for Health Coaches (2025)

Should I Buy a Website Template? An Honest Guide for Health Coaches (2025) A strategic guide to help health and wellness professionals decide between website templates and custom design, with tips for choosing a template that converts. Staring at that intimidating “Get Started” button on yet another website platform, wondering if you’re about to make […]

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Content Strategy

Health Coach Blog Planning: A Simple Strategy (+ Free Template)

Health Coach Blog Planning: A Simple Strategy (+ Free Template) Create a strategic blog that attracts ideal clients and builds your wellness brand You sit down to plan out content for your health coaching business, and suddenly your mind goes blank. Sound familiar? Maybe you find yourself recycling the same few topics, wondering if your […]

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Website Design that Speaks Your Language

Hey, I'm Kylie

In my eight years of marketing and copywriting and five years of health coaching, I know what sets a coaching business apart: an online presence that captures both expertise and authenticity. That's why I've built Hazel + Willow Studios on a foundation of strategic design and conversion-focused copy for health coaches. Armed with both marketing expertise and certification from the Institute for Integrative Nutrition, I bring a unique advantage: I don't just design websites. I help health coaches transform their online presence through custom design, strategic templates, and resources that help convert visitors to clients.

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You want to look polished and professional online, but you're not sure which photos you actually need for your website. Enter my free checklist that breaks down exactly what shots to get and where to use them.

Never Wonder What Website Photos You Need Again

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