For coaches and service-based businesses that have outgrown your current online presence and need a website that actually supports how you work now.
Every custom project begins with understanding how your business actually works (your offer, your audience, and the decisions your website needs to guide) so the final result is aligned, thoughtful, and sustainable.
With nearly a decade of experience in marketing strategy and over four years designing websites on Showit, every website is built to do more than look good. It’s designed to create clarity in your messaging, structure your content with intention, and support growth well beyond launch day.
9+
Years of marketing + strategy experience
4+
Years designing websites on Showit
1,000+
Website pages designed across brands, templates, and systems
LAUNCH WITH PURPOSE
Your website goes live ready to guide visitors through your message, your offers, and the next step you want them to take.
DESIGN & BUILD
Your site is designed and built on Showit, with intentional collaboration and refinement along the way to ensure it supports exactly what you need.
DEFINE THE FOUNDATION
We establish your visual direction and structure, dialing in colors, fonts, layout, and overall tone so your website reflects the business you’re building now.
A streamlined, strategic process designed to move your business forward without overwhelm.
PROJECTS START AT $2,200
Launch-ready handoff
Collaborative review and refinement
Mobile-first Showit build
Strategic website design (up to 5 pages)
Custom brand direction + visual foundation
Your business has grown, and your website needs to catch up. The 2-Week Website Experience is a fully custom, collaborative design process for established coaches who want a strategic, intentional website that reflects where their business is now and where it’s headed next.
PROJECTS START AT $3,000
Launch-ready handoff
Live design day collaboration
Mobile-first Showit build
Custom website design (up to 5 pages)
Brand direction + visual foundation
Website in a Day is a focused, high-impact design experience for coaches who want a polished, strategic website without dragging the process out for weeks. We make smart decisions quickly, design with intention, and launch a site that looks like the expert you are by the end of the day.
PROJECTS START AT $1,200
Launch-ready handoff
Mobile-first Showit build
Color palette + typography selection
Customization of a Hazel + Willow Showit template
Brand direction + visual foundation
Template Customization is a streamlined way to get a polished, strategic website without starting from scratch. You choose a Showit template from my shop, and I tailor it to your brand, your voice, and your offers so it looks intentional, elevated, and unmistakably yours.
If you want something fast and focused, Website in a Day is a great fit. If you’re ready for deeper strategy and refinement, the 2-Week Website Experience gives you more room to explore. If you already love one of my templates and want it customized to your brand, Template Customization is the most efficient option. If you’re unsure, we’ll figure it out together on your discovery call.
Not at all. You’ll come in with your business goals and current offers, and we’ll refine the details together. My process is designed to guide you (strategically and visually) so you’re never expected to show up with a “perfect” plan.
All custom websites are built on Showit. It allows for creative freedom, mobile-first design, and easy updates after launch (no coding required). If Showit isn’t the right platform for you, I’ll let you know before we move forward.
You’ll complete a short intake questionnaire and share your existing brand assets, copy, and photos (if applicable). For Website in a Day and Template Customization, preparation is key. We’ll make sure you know exactly what’s needed so the process stays smooth and stress-free.
Absolutely. Every project includes a launch-ready handoff and guidance so you feel confident making updates on your own. Your site is built to be easy to manage.
And if you ever want extra support down the line, you can book a VIP Day for focused, hands-on help. Whether you’re building a new sales page, updating offers, or refining your site as your business grows, it’s there when you want it,not something you have to rely on.
The discovery call is a no-pressure conversation to see if we’re the right fit. We’ll talk through your goals, timeline, and which option makes the most sense. If it’s a yes, great. If not, you’ll still leave with clarity on next steps.
A thoughtful process. Strategic thinking. Work that speaks for itself.