Choosing the best website platform for health coaches kind of feels a bit like picking the perfect pair of leggings. You want something flexible enough to move with you as your business grows, sturdy enough to handle whatever you throw at it, and beautiful enough to make you feel confident showing up online. (And just like with leggings, the wrong choice can leave you feeling awkwardly restricted!)
As a website designer and a certified holistic health coach, I’ve seen firsthand how the right platform can either uplevel your wellness business or hold you back from reaching those dream clients. When I first started designing websites, I experimented with every major platform out there. What I discovered was that each platform had its own strengths, but not all of them truly served the unique needs of wellness businesses.
Here’s what most platform comparison articles won’t tell you: wellness businesses have distinct needs that many website platforms simply weren’t designed to handle. Think about it – you’re not just sharing information, you’re guiding potential clients through a transformation journey. Your website needs to do more than just look pretty; it needs to create an emotional connection while maintaining the professional credibility that sets you apart in the wellness space.
I’ve noticed some common challenges that wellness professionals face with their websites. Many start with basic platforms that seem perfect at first but quickly become limiting as their business grows. The biggest issues? Clunky mobile experiences that frustrate potential clients, rigid templates that make it impossible to stand out, and the constant need for developer help just to make simple updates or launch new programs. These limitations can seriously impact your ability to scale your wellness business effectively.
When choosing a platform for your coaching business, several key features can make or break your online success. Your website needs:
One often-overlooked aspect of platform selection is considering how your ideal clients actually interact with wellness websites. Think about it – when do most people look for health and wellness support? While scrolling through their phones during a morning matcha break, waiting in the pickup line at school, or winding down before bed. Your potential clients are discovering you, researching your services, and even booking consultations right from their phones. This means your platform needs to do more than just “work” on mobile – it needs to create an exceptional mobile experience that makes it easy for potential clients to connect with you wherever they are.
Quick Tip: Not sure what photos you need to create that emotional connection on mobile and desktop? Grab my free Wellness Website Photo Checklist to ensure you have all the essential images to bring your site to life!
Let’s breakdown the good and the bad when it comes to the most popular website platforms and explore the best website platform for health coaches.
WordPress powers a huge portion of the internet, and for good reason. It’s incredibly versatile and offers robust features that can support almost any type of wellness business. However, this power comes with some important considerations.
The platform excels at content management, making it ideal if blogging and educational content form the cornerstone of your wellness business. Its SEO capabilities are outstanding, helping you get found by potential clients searching for health and wellness support. Plus, with thousands of plugins available, you can add almost any functionality you can imagine to your site.
However, that flexibility comes at a cost. Managing a WordPress site often feels like juggling multiple jobs at once. You’ll need to stay on top of regular updates, security patches, and plugin compatibility. Even seemingly simple tasks like updating your service offerings or adding a new program page often require technical knowledge or developer support. For wellness professionals focused on serving their clients, this technical overhead can become a significant distraction.
Squarespace has become popular in the wellness space thanks to its modern, minimalist aesthetic. At first glance, it seems to offer everything a health coach needs.
The platform provides an all-in-one solution with hosting and maintenance included. Its templates are clean and professional, and basic updates are relatively straightforward. If you’re just starting out and need a simple, professional-looking website, Squarespace can be a solid choice.
The limitations become apparent as your coaching business evolves. Want to create a custom sales page for your new group program? Or design a unique experience for your signature offering? You’ll quickly find yourself constrained by Squarespace’s rigid structure. Many wellness professionals outgrow these limitations just as their business starts gaining momentum.
Wix makes a compelling pitch with its user-friendly interface and drag-and-drop editing. For health coaches just getting started online, it can seem like the perfect solution.
The platform offers an accessible entry point into creating your own website. Its drag-and-drop editor means you can make basic changes without any technical knowledge, and its pricing is particularly attractive when you’re just launching your practice.
However, the simplicity that makes Wix attractive initially can become restrictive as your wellness business grows. The platform’s limitations in design flexibility and scalability often become apparent just when you’re ready to elevate your brand and offerings. Many health coaches find themselves needing to switch platforms right when they should be focusing on scaling their business instead.
After exploring all the major website platforms, I now exclusively design wellness websites on Showit. This decision wasn’t made lightly – it came from seeing firsthand how the platform uniquely serves the needs of growing wellness businesses.
Here’s what makes Showit special: it combines the design freedom you need to create a truly unique website with the powerful blogging capabilities of WordPress. Yes, you read that right – Showit seamlessly integrates with WordPress for blogging, giving you the best of both worlds. You get WordPress’s robust SEO and content management capabilities wrapped in Showit’s intuitive, designer-friendly interface.
Unlike other platforms that force you to work within rigid templates or limited design options, Showit gives you complete creative control. Want to design a special section that walks potential clients through your unique wellness methodology? Or create a custom layout for your signature program? With Showit, if you can envision it, you can build it – no coding required.
Remember how we talked about the importance of mobile experience? Here’s where Showit truly stands out. Instead of simply shrinking your desktop site to fit on a phone screen (which often leads to awkward spacing and tiny, hard-to-click buttons), Showit lets you design your mobile site as its own experience. This means:
One of the biggest advantages for wellness professionals is how easy it is to maintain and update your Showit site. Launch a new program? You can create a beautiful sales page yourself. Want to update your services? Change your copy and images in minutes. This independence is invaluable when you’re running a dynamic wellness business.
In the spirit of complete honesty, there are a few considerations with Showit:
For most wellness professionals, these small trade-offs far outweigh the platform’s benefits, especially when you consider the time and frustration saved by having a website that’s both beautiful and easy to maintain.
When it comes to creating your Showit website, you have two excellent paths forward: working with a designer for a custom website or starting with a premium template. Let’s explore both options to help you choose the right approach for your wellness business.
Custom design is like having a website wardrobe styled specifically for you. Every element is thoughtfully crafted to align with your unique methodology, brand personality, and business goals. This approach is ideal when you want a website that’s completely distinct in your wellness niche and strategically designed around your specific offerings and client journey.
A custom Showit website goes far beyond just looking beautiful. You’re investing in:
Starting with a premium template offers an excellent middle ground – professional design with the flexibility to make it your own. Think of it as moving into a beautifully designed space that you can customize to reflect your unique style. This option is perfect for wellness professionals who want a professional presence without the investment of custom design.
Premium Showit templates designed specifically for wellness professionals offer:
The choice between custom design and templates often comes down to a few key factors:
Remember, both paths can lead to a beautiful, effective website. Many wellness professionals start with a template and transition to custom design as their business grows, while others dive straight into custom design to establish their unique presence from day one.
When it comes to bringing your wellness website to life on Showit, you have two great options. Here’s a straightforward breakdown of what to expect with each path:
| Aspect | Premium Template | Custom Design |
| Timeline | Start immediately, customize at your own pace | 2-week custom design process |
| Investment | $300-600 one-time purchase | Starting at $4,000 |
| Best For | Wellness professionals who want professional design with DIY flexibility | Wellness professionals ready for a completely custom, strategic web presence |
| Process | Self-paced customization with tutorial support | Guided design process with professional strategy and implementation |
| Support | Video tutorials and guides for customization | One-on-one guidance plus tutorials for future updates |
| Control | Complete creative control from day one | Collaborative design process, then full control of your site |
| Unique Features | Pre-designed layouts optimized for wellness businesses | Completely custom layouts designed around your specific offerings |
| Launch Speed | Can launch as soon as your customizations are complete | Launch-ready in 2 weeks |
Both options include:
The choice often comes down to your timeline, budget, and how much strategic support you’re looking for in the design process. Either way, you’ll end up with a beautiful, functional website that grows with your wellness business.
Want to explore the template option?
Browse my Wellness Website Templates →
Unlike other platforms that force you to work within rigid templates, Showit gives you complete design freedom without needing to code. Plus, it combines the design flexibility you need with WordPress’s powerful blogging capabilities. This means you get gorgeous, customizable design plus solid SEO performance – essential for growing your wellness business online.
Absolutely! Whether you choose a template or custom design, you’ll receive video tutorials showing you exactly how to make updates. Once you learn the basics of Showit, you’ll find it’s actually fun to update your site.
Showit websites come with WordPress blog integration, giving you the best of both worlds – beautiful design and strong SEO capabilities. You can create stunning pages in Showit while leveraging WordPress’s proven SEO performance for your blog content. This combination is particularly powerful for wellness professionals who want to share their expertise and attract their ideal clients through content.
While Showit doesn’t have built-in ecommerce, it integrates seamlessly with platforms like ThriveCart or Shopify Lite for selling your programs, courses, or wellness products. Many health coaches actually prefer this setup as it gives them more flexibility in their payment processing options and program delivery.
That’s the beauty of Showit – it’s designed for easy updates. Whether you need to add a new program, update your prices, or share a new testimonial, you can make these changes quickly and confidently. Plus, both template and custom design options come with tutorial videos showing you exactly how to maintain your site.
Think of it this way: your website is often the first impression potential clients have of your wellness business. Showit’s monthly cost (which includes hosting) is a small investment in a platform that grows with your business and gives you the professional presence needed to attract premium clients. Plus, the time you save not wrestling with technical issues or hiring developers for simple updates often pays for the platform cost many times over.
Starting with the right platform can actually save you time and money in the long run. If you’re working with a smaller budget, beginning with a Showit template gives you a professional foundation that can grow with your business. You can always upgrade to a custom design later when you’re ready for that investment.
Templates are perfect if you want a professional website quickly and are comfortable putting your own touch on an existing design. Custom design is ideal if you want a completely unique website strategically built around your specific offerings and methodology. Both options can create a beautiful, effective website – it really comes down to your timeline, budget, and how much strategic support you’re looking for.
Your website should be as flexible and growth-focused as your wellness philosophy. After all, you wouldn’t put your clients on a rigid, one-size-fits-all program – why settle for that with your website?
Whether you’re:
Showit offers the flexibility and functionality you need to bring your vision to life.
If you’re feeling excited about creating a website that truly serves your wellness business, you have two great options to move forward:
Start with a premium Showit template designed specifically for wellness professionals. You’ll get a beautiful, conversion-focused design you can customize to match your brand, plus tutorials to help you make it your own.
Browse Wellness Website Templates →
Let’s collaborate on a custom website that perfectly aligns with your wellness methodology and business goals. In just two weeks, you could have a completely custom website that positions you as the premium wellness professional you are.
Before you go: Make sure you have everything you need to create a stunning visual presence by downloading my free Wellness Website Photo Checklist. It’ll help you plan exactly what photos you need to bring your new Showit website to life, whether you choose a template or custom design.
Remember, the platform you choose today shapes how effectively you can serve your clients tomorrow. Choose one that supports your vision for growth and gives you the freedom to evolve your wellness business authentically.
Skip the overwhelm and create a private practice website that works. This comprehensive checklist guides you through every essential element needed to showcase your expertise and attract ideal clients.
Your expertise deserves a website that attracts clients effortlessly, while you focus on what you do best (hello, transforming lives!). Through strategic design and authentic messaging, we'll create a digital home that has your dream clients clicking "contact" faster than you can say "micronutrients."
Let's Do this!
