25 Health Coaching Niches: How to Find Your Perfect Specialty (2025 Guide) Discover profitable health coaching niches that align with your passion and expertise, plus expert tips for choosing your ideal specialty You’re passionate about helping others transform their lives through better health, you’ve got your certification in hand, and you’re ready to make a […]
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Should I Buy a Website Template? An Honest Guide for Health Coaches (2025) A strategic guide to help health and wellness professionals decide between website templates and custom design, with tips for choosing a template that converts. Staring at that intimidating “Get Started” button on yet another website platform, wondering if you’re about to make […]
Health Coach Blog Planning: A Simple Strategy (+ Free Template) Create a strategic blog that attracts ideal clients and builds your wellness brand You sit down to plan out content for your health coaching business, and suddenly your mind goes blank. Sound familiar? Maybe you find yourself recycling the same few topics, wondering if your […]
How to Niche Down as a Health Coach (And Why You Really Should) Transform Your Health Coaching Practice by Finding Your Perfect Niche & Attracting Soul-Aligned Clients You’ve got your health coaching certification, a passion for wellness, and a genuine desire to help people transform their lives. But instead of a steady stream of excited […]
Health Coach Email Marketing: A Guide to Converting Subscribers into Clients As a health coach, you know that transforming lives doesn’t happen overnight. It’s about building relationships, establishing trust, and showing up consistently for your clients. The same is true for your email marketing – it’s not just about sending newsletters, it’s about creating meaningful […]
Health Coaching Lead Magnets: How to Create Free Resources That Convert A Strategic Guide to Growing Your Email List with Valuable Content Let’s talk about one of the most powerful tools in your health coaching business: the lead magnet. Yes, that free resource that turns casual website visitors into engaged subscribers who genuinely want to […]
Email List Building for Health Coaches: A Complete Guide to Growing Your Most Valuable Asset Transform Your Health Coaching Business with Strategic Email Marketing There’s something special about the moment someone subscribes to your email list. They’re not just casually scrolling past your content – they’re actively choosing to hear more from you. They’re raising […]
SEO for Health Coaches: 7 Proven Strategies to Attract More Dream Clients Organically Learn how to optimize your website to connect with more of your ideal clients organically (no tech overwhelm, promise!) Let’s be real: SEO often feels like trying to learn a foreign language while blindfolded. Between talk of “meta descriptions,” “alt tags,” and […]
Discover how to attract ideal clients and grow your health coaching practice through SEO, content creation, and authentic networking – no Instagram required. Scrolling through Instagram again, feeling like you’re talking into the void? Or maybe you’re staring at that blank content calendar, wondering how you’re supposed to show up on three different platforms while […]
My IIN Health Coach Certification: How it Helps Create More Effective, Authentic Websites for Other Health Coaches Beautiful websites are everywhere. But as a health coach, you need more than just pretty design – you need someone who understands that suggesting a “weight loss results” gallery might completely miss the mark for your intuitive eating […]
In my eight years of marketing and copywriting and five years of health coaching, I know what sets a coaching business apart: an online presence that captures both expertise and authenticity. That's why I've built Hazel + Willow Studios on a foundation of strategic design and conversion-focused copy for health coaches. Armed with both marketing expertise and certification from the Institute for Integrative Nutrition, I bring a unique advantage: I don't just design websites. I help health coaches transform their online presence through custom design, strategic templates, and resources that help convert visitors to clients.
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You want to look polished and professional online, but you're not sure which photos you actually need for your website. Enter my free checklist that breaks down exactly what shots to get and where to use them.