How to Niche Down as a Health Coach (And Why You Really Should) Transform Your Health Coaching Practice by Finding Your Perfect Niche & Attracting Soul-Aligned Clients You’ve got your health coaching certification, a passion for wellness, and a genuine desire to help people transform their lives. But instead of a steady stream of excited […]
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Health Coach Email Marketing: A Guide to Converting Subscribers into Clients As a health coach, you know that transforming lives doesn’t happen overnight. It’s about building relationships, establishing trust, and showing up consistently for your clients. The same is true for your email marketing – it’s not just about sending newsletters, it’s about creating meaningful […]
Health Coaching Lead Magnets: How to Create Free Resources That Convert A Strategic Guide to Growing Your Email List with Valuable Content Let’s talk about one of the most powerful tools in your health coaching business: the lead magnet. Yes, that free resource that turns casual website visitors into engaged subscribers who genuinely want to […]
Email List Building for Health Coaches: A Complete Guide to Growing Your Most Valuable Asset Transform Your Health Coaching Business with Strategic Email Marketing There’s something special about the moment someone subscribes to your email list. They’re not just casually scrolling past your content – they’re actively choosing to hear more from you. They’re raising […]
SEO for Health Coaches: 7 Proven Strategies to Attract More Dream Clients Organically Learn how to optimize your website to connect with more of your ideal clients organically (no tech overwhelm, promise!) Let’s be real: SEO often feels like trying to learn a foreign language while blindfolded. Between talk of “meta descriptions,” “alt tags,” and […]
Discover how to attract ideal clients and grow your health coaching practice through SEO, content creation, and authentic networking – no Instagram required. Scrolling through Instagram again, feeling like you’re talking into the void? Or maybe you’re staring at that blank content calendar, wondering how you’re supposed to show up on three different platforms while […]
My IIN Health Coach Certification: How it Helps Create More Effective, Authentic Websites for Other Health Coaches Beautiful websites are everywhere. But as a health coach, you need more than just pretty design – you need someone who understands that suggesting a “weight loss results” gallery might completely miss the mark for your intuitive eating […]
Health Coach Rebranding Guide: When and How to Refresh Your Wellness Business A strategic approach to rebranding your health coaching business for greater impact When you first started your health coaching business, you probably put together your brand and website quickly, wanting to get out there and start helping clients. Maybe you used Canva’s templates, […]
Accessible Color Palettes: How to Pick Your Health Coach Business Color Palette (+ 3 Free Palettes) How to create striking, accessible brand colors that make your health coaching business stand out If you’re building a health coaching business, you’ve probably spent hours looking at other coaches’ websites and Instagram feeds, thinking about what colors would […]
Building a Business as a Working Mom: 5 Strategies That Worked for Me From 4 AM wake-ups to intentional family time: my journey to building a successful web design business while working full-time If you’re in the process of building a business as a working mom, you’ve probably wondered if you’re slightly crazy for taking […]
In my eight years of marketing and copywriting and five years of health coaching, I know what sets a coaching business apart: an online presence that captures both expertise and authenticity. That's why I've built Hazel + Willow Studios on a foundation of strategic design and conversion-focused copy for health coaches. Armed with both marketing expertise and certification from the Institute for Integrative Nutrition, I bring a unique advantage: I don't just design websites. I help health coaches transform their online presence through custom design, strategic templates, and resources that help convert visitors to clients.
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You want to look polished and professional online, but you're not sure which photos you actually need for your website. Enter my free checklist that breaks down exactly what shots to get and where to use them.