If you want a site that’s as unique as your coaching style, works hard to bring in the right clients, and gives you the freedom to customize without a tech degree, you need to choose your platform wisely.
When it comes to building a coaching website that actually converts, you have a lot of options…but not all website platforms are created equal.
I’ve designed dozens of custom sites and website templates and the clear winner is Showit. Let’s get into why Showit is the best and how it stacks up against other options.
This post is all about the Best Website Builder for Coaching Business in 2025 (And Why I Recommend Showit).
Table of Contents
Why Your Website Platform Choice Matters as a Coach
Your website is your brand hub, your sales page, your content library, and often the first real impression someone has of your work.
As a coach, your site needs to:
- Showcase your expertise and personality.
- Guide visitors into your offers.
- Be easy to update as your business evolves.
- Look professional on desktop and mobile.
If your platform can’t keep up, you’ll feel it in your traffic, your conversion rates, and your confidence showing it off.
What to Look for in the Best Website Builder for Coaching Business
When evaluating platforms, here are the must-have features for coaches in 2025:
- Flexibility for Business Growth — Whether you’re adding new services, launching a group program, or starting a membership, your site should be able to evolve with you.
- Mobile-First Experience — Most of your potential clients will visit your site on their phone, so mobile design matters just as much as desktop (if not more).
- Easy Customization — You should be able to change colors, fonts, layouts, and copy without calling a developer.
- No-Code Editing — Drag-and-drop tools save you hours and remove the tech headache.
- Strong SEO Capabilities — To help your ideal clients find you through search.
- Professional, Trust-Building Design — A polished site helps justify your rates and builds credibility.
You might also like: How to Rebrand Your Business (Without Starting From Scratch)
Why Not These Platforms
So, first, let’s talk about the alternatives and why I do not recommend these website builders.
WordPress
Yes, it’s powerful and flexible, but for the average coach, it’s also overwhelming. You’ll need to manage plugins, deal with security updates, and troubleshoot when something breaks. If you’re not a developer (or don’t want to hire one), it can be a headache.
Wix
It’s beginner-friendly and quick to set up, but its design freedom is limited compared to Showit. SEO tools aren’t as robust, and scaling your brand long-term can feel restrictive.
Squarespace
A solid choice for some businesses, but coaches often find it too rigid. You can’t customize mobile layouts separately, and to make major changes, you’ll often need code.
Kajabi
Great if you’re primarily selling courses, but website design is secondary here. Layouts feel clunky, and it’s not ideal for coaches who want a high-end, fully branded presence.
Shopify
Fantastic for eCommerce, but not built for service-based coaching. You’ll end up paying for features you don’t need while struggling to make your services the focus.
Why Showit Wins for Coaches
1. Drag-and-Drop Freedom
Unlike template-locked builders, Showit lets you move, resize, and layer elements anywhere with no code required.
2. Separate Mobile Design
You can build a completely different layout for mobile visitors, which is huge for user experience and conversions.
3. WordPress Blog Power
Showit integrates seamlessly with WordPress for blogging. If blogging is your thing, you get beautiful design + the SEO benefits of WordPress without the headaches.
4. Brand-First Design
Showit is a blank canvas. You can bring your exact colors, fonts, and style to life without wrestling with theme restrictions.
5. SEO-Friendly Without the Plugin Mess
Everything you need to optimize your site is built in. No plugin overload or complex settings to figure out.
How I Recommend Coaches Use Showit
If you’re starting fresh or ready for a redesign, the fastest and most strategic way to get your coaching website live is to start with a professionally designed Showit template.
A website template is essentially a ready-made design framework. It’s got all the pages, layouts, and visual elements already built for you. Instead of starting with a blank screen, you start with a complete, strategic design that you can then personalize to match your brand, offers, and personality.
Here’s why I recommend this approach for most coaches:
- Saves time – You skip months of trial-and-error design work.
- Keeps you strategic – The template is built with proven page flows and conversion-focused layouts.
- Gives you full creative control – You can change colors, fonts, images, and copy without touching code.
With Showit’s drag-and-drop freedom, you’re not locked into the original design and you can make it truly your own while keeping the strategic foundation intact.
How the Template-to-Customization Process Works
- Choose Your Template
Find a template that feels most aligned with your vision and brand style. - Purchase & Get Access
Once you purchase, you’ll receive instant access to your template plus a detailed setup guide and training. - Customize Your Design
Update colors, fonts, photos, and copy to make it your own (super simple even if you have zero design experience) - Add Your Content
Swap out placeholder text and images with your brand copy, photos, and offers. - Launch with Confidence
Publish your polished, strategic site and start booking clients.
FAQs About Using Showit for Your Coaching Business
Is Showit beginner-friendly?
Yes. If you can use Canva, you can use Showit. Plus, you get my guides and tutorials with every template.
Do I need coding skills?
Nope. You can customize every detail without touching code.
How much does Showit cost?
Plans start at $19/month, with blogging plans at $24–$34/month.
Can I sell my services or products through Showit?
Yes, you can integrate with tools like ThriveCart, Shopify Lite, or PayPal for checkout.
What if I outgrow my template?
You can always redesign within Showit or upgrade to a custom site. No need to switch platforms.
