Avery Linden
A strategic website redesign for an established functional nutrition and metabolic health coach whose business was growing, but whose online presence had not evolved alongside it. This project focused on shifting from philosophy-driven education to transformation-led clarity, introducing structured messaging, intentional hierarchy, and a guided client journey. By aligning visual identity with her grounded, non-restrictive approach and organizing her offers into a clear progression, the result is a directional, authoritative digital experience that filters the right audience quickly and supports confident decision-making without noise, overwhelm, or industry cliché.
Service: Website Design & Strategic Copy Guidance
