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Your business has evolved, but your website hasn’t quite caught up.
You find yourself hesitating before sharing your link, over-explaining what you do, or second-guessing whether your site reflects the level of work you’re actually doing now.
It doesn't feel fully aligned anymore.
Your website still reflects who you were when you first hit publish.
If you're honest with yourself...
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Instead of leading with credentials or explanations, your website reflects your client’s perspective. It names what they’re navigating, what they care about, and what they’re looking for so they feel understood before they’re ever asked to take action.
Your content speaks directly to your audience.
Not everything deserves the same level of attention. The most important ideas lead, supporting details come second, and nothing competes unnecessarily. Visitors can quickly grasp what you do, who it’s for, and how it helps without having to work for it.
Your message is clear because it’s prioritized.
Every page plays a role in guiding someone forward. Instead of wandering, getting overwhelmed, or clicking aimlessly, your website creates momentum. It helps the right people understand what to do next and why it matters.
Your website leads visitors somewhere.
a clear plan for what matters now, what can wait, and how to move forward with confidence
What Clarity Looks Like
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The Strategic Website Audit is a personalized review of your website with a single goal: clarity.
We look at how your site flows, how your messaging lands, and where visitors get stuck. You’ll walk away knowing exactly what to fix, what to ignore, and what actually needs to change before investing in a redesign.
This is the work that makes every future decision easier.
A focused, page-by-page review designed to bring clarity before you commit to anything bigger.
The Strategic Website Audit
This is the work that makes everything else work.
Every month you wait, your website keeps working for a version of your business you’ve already outgrown.
You keep adjusting your messaging everywhere else to compensate for a site that’s out of sync.
You hesitate to invest in design, templates, or marketing without knowing what actually matters.
Getting clear now makes every next decision easier
Your website continues attracting the wrong expectations... even as your work improves.
You delay decisions because you don’t trust your website to support what comes next.
Making decisions with clarity instead of guesswork
A website that guides visitors toward action
A clear message that speaks to the right people
Sharing your website without second-guessing
When your website starts doing its job...
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$497
A 30-minute live strategy call to ask questions, clarify recommendations, and talk through what to prioritize next.
A recorded Loom walkthrough explaining everything, in plain language
Guidance on message hierarchy and calls-to-action
Clear recommendations on what to fix, refine, or leave alone
A full review of your website’s messaging, structure, and user flow
Inside the audit
A focused, page-by-page review of your website to uncover what’s working, what’s holding you back, and exactly what to do next before you redesign anything.
Strategic Website Audit
Kylie made every project that much better thanks to her expertise in writing and design. She’s an incredible writer with a strong attention to detail and great ideas.
"Expertise in writing and design."
She made what felt like a very daunting task feel easy and exciting.! If you’re looking for a stress free, caring and professional experience, Hazel + Willow studios is for you.
"Easy and exciting!"
Having another pair of professional eyes look over my website to see what was working and where improvements would make it better was invaluable.
"Invaluable."
Across strategy, design, and collaboration.
Trusted for clarity, strategy, and execution
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I help coaches build websites that support the way they actually work, not complicate it.
With experience spanning agency work and in-house marketing, I design websites as tools, built to guide your visitors, communicate your value, and support your growth. I’m also trained in the coaching space, which means I understand the nuance of selling a service that’s personal, relational, and trust-based.
Everything here blends strategy with intentional design, so your website feels like an asset...not another thing to manage.
website designer and online presence strategist
If we haven't met yet, I'm Kylie
After reviewing your audit, you’ll have the option to book a 30-minute live Q&A call to walk through questions, next steps, or decisions you’re weighing or receive a written summary if that’s a better fit.
Opportunity to ask questions.
I review your website through the lens of clarity, messaging, hierarchy, and user flow. What’s working, what’s confusing, and where your site is quietly working against you.
A page-by-page strategic audit.
You’ll receive a detailed Loom walkthrough outlining what to fix, what to leave alone, and where to focus first, so you’re not left guessing or overwhelmed.
Clear recommendations.
Before I look at a single page, you’ll share where your business is now, what you’re selling, and what isn’t working. This ensures the audit is grounded in your real goals.
We start with context.
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The Website Audit Process
This is a good fit if you’ve outgrown your current website but aren’t ready (or don’t want) to jump straight into a full redesign. The audit gives you clarity around what’s working, what’s holding you back, and what to focus on next before you spend more time or money.
Not at all. Many clients come into the audit feeling stuck or unsure where the real problem is. You don’t need perfect messaging or a fully formed plan, just a willingness to take an honest look at your site and make more intentional decisions going forward.
Your website can be on any platform. The audit focuses on strategy, structure, messaging, and user experience. These are things that apply regardless of the tech you’re using.
You’ll complete a short intake form and share access to your live website. This gives me the context I need to review your site through the lens of your goals, audience, and offers.
You’ll receive a recorded Loom walkthrough outlining key findings, prioritized recommendations, and strategic guidance. You’ll also have the option to book a follow-up session to ask questions and talk through next steps.
Yes. If you decide to move forward with custom design work, the $497 investment for the Strategic Website Audit can be applied as a credit toward your project. Many clients use the audit as a first step to clarify direction before committing to a larger engagement.
