Most people who find me aren't beginners. They're a few years in, doing good work, and the website hasn't moved since the year they built it. It worked then. It doesn't now.
Maybe you wince a little when you send someone the link. Maybe you've started undercharging because your brand makes you look newer than you are. Or maybe the site looks perfectly fine and that's the confusing part, because it's been sitting there for two years and you can't name a single client who came from it.
Either way you're paying for it every month. A pretty website that doesn't convert is expensive wallpaper, and a website that embarrasses you is worse, because you're the one absorbing that every time you send the link
Nobody tells you when your brand stops keeping up. but you feel it.
A site that does the explaining you're tired of doing on calls. One a referral can land on and understand in ten seconds. One that makes your price look obvious instead of like something you have to justify.
That comes from deciding where someone's going before anything gets designed. Who's arriving, what they need to know, and what you want them to do by the time they reach the bottom. Every choice after that has to earn its place by moving them one step closer.
It's the same thinking whether you're getting the full build or one piece of it. My job is to pull that out of you and give it a shape.
Let's build a brand and website that pulls its weight
You get a full brand: logo suite, colors, type, patterns, and the voice guide that keeps them all sounding like one business. You get the words, written for you, for every page. And you get a website built around both, designed to move someone from curious to booked instead of just looking good while they scroll.
All of it documented, so a year from now the graphic you make in Canva and the page you add yourself still match what you paid for.
Brand identity, messaging, and a website
Everything from the logo to the last line of copy.
A full brand identity in two weeks, with the guides to keep it holding together after.
Distinct enough to remember. Consistent enough to recognize.
You're just starting and still figuring out what the business is. Get further in first. Branding around a moving target means paying for it twice.
You want a logo and nothing else. This is the whole identity plus the strategy and the guides, and that's most of what you're paying for.
This Probably isn't for You if
You've been in business a few years and the brand is still the one you made before you knew what you were doing.
You've changed. What you offer, who you work with, what you charge. The look hasn't caught up.
You want to stop rebuilding it every few months and have something settled that you can just use.
Who it's for
Blend in and people scroll past without ever knowing you were there. Look different every time you show up and nobody recognizes it's you.
So we start with strategy (obviously). Who you're for, what you're better at than the people you're up against, and what you want someone to think before they've read a word. Then the voice, so what you say sounds like it came from the same place as how it looks.
All of it lands in a brand guide, which is the part you'll actually use six months from now. Making a graphic in Canva at ten at night, handing your Instagram to someone else, briefing anyone who writes for you. One place that tells you what this brand does and doesn't do.
A full website in three weeks, with every word on it written for you.
From Curious to booked... without you having to do the explaining.
You need it live by Friday. Good projects need a calendar, not a miracle.
You want a designer who takes orders and doesn't ask questions. That's a real service, just not this one.
You're choosing on price alone. I'm not the cheapest, and I'd rather you know that here than twenty minutes into a call.
This Probably isn't for You if
You're embarassed to send people to your website.
You're getting found and not getting hired, and you can't tell what's going wrong between those two things.
You're tired of explaining on calls what your site should have explained already.
You want the strategy and the words handled, not just a design you fill in yourself.
Who it's for
We start with the journey. Where someone's arriving from, what they need to believe before they'll keep going, and what you want them to do by the time they hit the bottom. Then the pages get built to move them along that, and every section has to earn its place.
The copy is included, written in your voice, along with a brand voice guide so what comes after still sounds like you. Five core pages with room to add more, designed for mobile as carefully as desktop, and set up to be found in search.
You get full launch support and ninety days after, so the site going live isn't the moment you're on your own.
A single-page website, written and built, live in two weeks.
Everything they need,
in one scroll.
You need somewhere to put a blog, a shop, or several different services. That's The Website Project.
You want the brand sorted too. Start there, or do both in The Works.
This Probably isn't for You if
You sell one thing, or one thing at a time, and a full site is more than the business needs right now.
You're launching something with a date attached and you need a real page for it rather than a link in bio.
You want the strategy and the copy without the scope of a full build.
Who it's for
Not every business needs a full site. If you've got one offer, one audience, and one thing you want someone to do, a single page keeps the whole story in order and puts the decision at the end where it belongs.
You get the structure, the words, and the design, the same thinking that goes into any other project, just aimed at one scroll instead of a whole site. Everything someone needs to go from finding you to booking you happens in one place.
One Day that's all yours for whatever
Book a day of my time, pointed at whatever you need it pointed at. Grab a four or eight hour spot that's entirely yours. We can work on one big task or an entire list of small ones. We'll get through what fits into your day.
Post templates, story frames, and lead magnet layouts built in your brand, so you stop rebuilding them from scratch every week.
Canva templates and social assets
Bring the pages, the emails, or the descriptions you've been rewriting in your head for a month and let me just write them.
CopywritinG
Product descriptions, emails, the landing page, whatever's standing between you and a launch date you've already told people about.
Launch assets you're already behind on
Getting products loaded into ThriveCart, checkout pages that never got finished, the freebie that still isn't connected to anything.
The backend setup you've been putting off
You've got a launch coming and nowhere to send people yet, so we write it and build it by the end of the day.
A sales page
That’s exactly what the discovery call is for. We’ll talk through your business, goals, timeline, and level of support you’re looking for. If custom design isn’t the best next step, I’ll tell you and help you find an option that fits.
How do I know which design option is right for me?
All custom websites are designed and built on Showit. It allows for fully custom design without sacrificing ease of use, so you can confidently update your site after launch.
What platform do you design on?
Once you book a discovery call, you’ll choose a time directly from my calendar. If we decide it’s a good fit, we’ll schedule your project based on current availability and your timeline. I book a limited number of custom projects at a time to ensure each client gets focused attention.
How does booking and scheduling work?
FAQ's
