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Website Templates vs Custom Design: 7 Essential Factors Wellness Entrepreneurs Should Consider

Your website is often the first touchpoint potential clients have with your wellness business. When they land on your site, you want them to feel instantly connected to your approach, understand your offerings, and take the next step toward working with you. But before any of that can happen, you’re faced with a critical decision: […]

Health Coach Websites

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website templates vs custom design

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Health Coach Websites

Should I Buy a Website Template? An Honest Guide for Health Coaches (2025)

Should I Buy a Website Template? An Honest Guide for Health Coaches (2025) A strategic guide to help health and wellness professionals decide between website templates and custom design, with tips for choosing a template that converts. Staring at that intimidating “Get Started” button on yet another website platform, wondering if you’re about to make […]

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Health Coach Websites

How My IIN Health Coach Certification Makes Me a Better Website Designer for Wellness Professionals

My IIN Health Coach Certification: How it Helps Create More Effective, Authentic Websites for Other Health Coaches Beautiful websites are everywhere. But as a health coach, you need more than just pretty design – you need someone who understands that suggesting a “weight loss results” gallery might completely miss the mark for your intuitive eating […]

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Health Coach Websites

7 Essential Elements Every Successful Health Coaching Website Needs

7 Essential Elements Every Successful Health Coaching Website Needs The Complete Guide to Creating a Health Coaching Website That Attracts Dream Clients Your potential clients are out there right now, scrolling through wellness websites, looking for someone who truly understands their journey. They’re tired of one-size-fits-all approaches and craving genuine connection with a health coach […]

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Health Coach Websites

The Ultimate Guide to Creating a Health Coach Services Page that Converts

How to Create a Health Coach Services Page that Converts You’ve poured your heart into your health coaching business, completed your certification, and helped clients transform their lives. But when it visitors land on your website… crickets. The culprit: your services page. If your services page isn’t converting visitors into clients, you’re not alone. Many […]

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Website Design that Speaks Your Language

Hey, I'm Kylie

In my eight years of marketing and copywriting and five years of health coaching, I know what sets a coaching business apart: an online presence that captures both expertise and authenticity. That's why I've built Hazel + Willow Studios on a foundation of strategic design and conversion-focused copy for health coaches. Armed with both marketing expertise and certification from the Institute for Integrative Nutrition, I bring a unique advantage: I don't just design websites. I help health coaches transform their online presence through custom design, strategic templates, and resources that help convert visitors to clients.

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You want to look polished and professional online, but you're not sure which photos you actually need for your website. Enter my free checklist that breaks down exactly what shots to get and where to use them.

Never Wonder What Website Photos You Need Again

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