Your website is often the first touchpoint potential clients have with your wellness business. When they land on your site, you want them to feel instantly connected to your approach, understand your offerings, and take the next step toward working with you. But before any of that can happen, you’re faced with a critical decision: […]
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Should I Buy a Website Template? An Honest Guide for Health Coaches (2025) A strategic guide to help health and wellness professionals decide between website templates and custom design, with tips for choosing a template that converts. Staring at that intimidating “Get Started” button on yet another website platform, wondering if you’re about to make […]
My IIN Health Coach Certification: How it Helps Create More Effective, Authentic Websites for Other Health Coaches Beautiful websites are everywhere. But as a health coach, you need more than just pretty design – you need someone who understands that suggesting a “weight loss results” gallery might completely miss the mark for your intuitive eating […]
7 Essential Elements Every Successful Health Coaching Website Needs The Complete Guide to Creating a Health Coaching Website That Attracts Dream Clients Your potential clients are out there right now, scrolling through wellness websites, looking for someone who truly understands their journey. They’re tired of one-size-fits-all approaches and craving genuine connection with a health coach […]
How to Create a Health Coach Services Page that Converts You’ve poured your heart into your health coaching business, completed your certification, and helped clients transform their lives. But when it visitors land on your website… crickets. The culprit: your services page. If your services page isn’t converting visitors into clients, you’re not alone. Many […]
In my eight years of marketing and copywriting and five years of health coaching, I know what sets a coaching business apart: an online presence that captures both expertise and authenticity. That's why I've built Hazel + Willow Studios on a foundation of strategic design and conversion-focused copy for health coaches. Armed with both marketing expertise and certification from the Institute for Integrative Nutrition, I bring a unique advantage: I don't just design websites. I help health coaches transform their online presence through custom design, strategic templates, and resources that help convert visitors to clients.
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You want to look polished and professional online, but you're not sure which photos you actually need for your website. Enter my free checklist that breaks down exactly what shots to get and where to use them.