Your website is more than a digital presence. It’s the infrastructure behind your visibility.
For growing businesses, growth exposes gaps. Messaging shifts. Offers refine. Authority increases and your website should keep up. Through strategic architecture, intentional hierarchy, and elevated design, we build a site that reflects where your business is now and where it’s going.
It's the foundation for your business. Not a brochure.
Strategic website design for a website that pulls its own weight
Your business has grown in clarity, confidence, and capability...but your website still speaks in the voice you had when you first hit publish.
It explains what you do, lists your services, and shares your story. But it doesn’t fully communicate the level you’re operating at now. As your authority expands and your offers sharpen, your website should reflect that maturity.
Your website reflects an earlier version of your business.
If you're honest with yourself...
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What matters most leads. Supporting details strengthen instead of compete. Your positioning becomes easier to grasp at a glance, because the hierarchy reinforces your authority instead of diluting it.
Your expertise feels structured, not scattered.
Your offers feel cohesive, your messaging is sharper, and your website reflects who you are now, not who you were when you first launched. You don’t hesitate to send the link. You’re proud of it.
Your message is clear because it’s prioritized.
Every page has intention behind it. Instead of visitors wandering or clicking aimlessly, your message builds naturally and leads them forward. The next step feels obvious because the structure supports it.
Your website guides decisions with confidence.
Built to support where you’re going, not where you started.
When Your Website Matches Your Level
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When your visibility increases and your offers mature, your website has to carry more weight. It needs to communicate authority quickly, guide decisions clearly, and support the level you’re operating at now. This focused, high-touch build is for businesses ready to step fully into that next tier.
Over two structured weeks, we refine your positioning, clarify your hierarchy, and translate that strategy into an elevated, cohesive website.
Designed for established businesses that have outgrown their current online presence.
The Strategic
2-Week Build
Built for the Level You’re Stepping Into
The longer your website lags behind your growth, the more momentum it costs you.
Your visibility is increasing, but your online presence still reflects an earlier version of your positioning (which shapes how people perceive your level.)
You’re attracting interest, but not always from the right tier of client because your site isn’t filtering or reinforcing expectations.
This is the investment that supports everything else.
You find yourself explaining your value in every conversation because your website isn’t doing that work for you.
You keep adjusting messaging in launches, emails, and sales calls to compensate for a foundation that isn’t fully aligned.
Marketing that feels stronger because the foundation is solid.
Conversations that move faster because trust is established early.
Attracting clients who already understand your level.
Sending your website with confidence (no context required.)
When your website carries its weight…
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$3,500
Launch-ready handoff + personalized training
Showit setup + full build
Mobile-first, conversion-aware structure
Custom website design (up to 5 core pages)
Strategic positioning + messaging refinement before design begins
Projects start at
A focused, high-touch custom website built to support where your business is now and where it’s going next.
The Strategic 2-Week Build
Inside the 2-Week Build
Photo curation
WHAT'S NOT INCLUDED
Full website CopyWriting
+$1000
Sales page copywriting
+$350
optional Add-Ons
Custom coding
Custom sales page design
+$400/ea
Additional custom pages
+$200/ea
Website copywriting (available as an add-on)
Need More?
Blog setup + design
+$400
Across strategy, design, and collaboration.
Trusted for clarity, strategy, and execution
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What felt overwhelming and unclear suddenly felt focused and intentional. If you’re looking for honest, insightful feedback that strengthens your messaging and gives you more confidence, she’s your girl!
"Focused and intentional."
She made what felt like a very daunting task feel easy and exciting.! If you’re looking for a stress free, caring and professional experience, Hazel + Willow studios is for you.
"Easy and exciting!"
Having another pair of professional eyes look over my website to see what was working and where improvements would make it better was invaluable.
"Invaluable."
Kylie made every project that much better thanks to her expertise in writing and design. She’s an incredible writer with a strong attention to detail and great ideas.
"Expertise in writing and design."
Kylie's skill in crafting compelling narratives brought each project to life, aligning perfectly with the design vision. Her creative insights and strategic approach consistently elevated our work.
"Strategic approach."
Kylie is the perfect (and rare mix) of professional, organized, and creative. Her knowledge across industries paired with her background in creative made her a one stop shop for my new business.
"Organized and creative."
Every layout, page flow, and call to action is designed around real client behavior guiding visitors through your message, your offers, and the next step you want them to take.
Built with intention
Your website isn’t forced into a pre-made structure. It’s shaped around your offers, your content, and how you want to show up with room to evolve as your business grows.
Designed around your business
This isn’t a handoff-and-hope experience. You’re involved throughout the process, with space for feedback, refinement, and guidance so your site feels finished (and truly yours) when it launches.
You’re supported the whole way
This is a collaborative, strategy-led process designed to support how your business actually works.
We take the time to understand your goals, your audience, and where you’re headed, then design a website that feels aligned now and adaptable as you grow.
What a custom design website experience looks like
Your Launch
Your Website
We start by defining the visual foundation (colors, typography, layout direction, and tone) so your site reflects who you are now and supports where you’re headed next.
Outcome: a brand direction that feels polished, recognizable, and flexible as your business evolves.
Your Brand
Your Launch
Pages are structured to guide visitors through your message, your offers, and the next step you want them to take, whether that’s booking, applying, or learning more. Every decision (layout, hierarchy, spacing, and flow) is made to support usability, readability, and conversion.
Outcome: a website that works as a tool for your business.
Your Website
Your Brand
You’ll walk away with a finished website that’s live, functional, and ready to support your offers (plus the confidence to use it). We make sure everything is set up properly, mobile-friendly, and easy for you to manage moving forward.
Outcome: a smooth, supported launch and a website you feel confident sharing.
Your Launch
Your Website
Your Brand
This week is all about:
– Translating your vision into a clear website strategy
– Defining your brand direction, structure, and layout
– Designing your site across desktop and mobile
– Bringing your content, visuals, and functionality together
You’ll see your website take shape quickly, with space for feedback along the way.
Week 1 — Strategy + Design
You’ll complete a few guided prep steps so we can hit the ground running:
– Questionnaires that clarify your brand, audience, and goals
– A Pinterest inspiration board to define your visual direction
– Final content and assets gathered in one place
This prep is what allows the design phase to move quickly and intentionally.
Before we begin
Your design timeline
Launch!
This is where everything comes together.
We refine the design based on your feedback, tighten the details, and prepare your site for launch by:
– Polishing layout, typography, and visuals
– Finalizing brand elements and SEO basics
– Connecting tools, links, and integrations
– Testing everything across devices
The goal is a website that not only looks good, but works.
Week 2 — Refinement + Optimization
We wrap up with a live walkthrough and training so you know exactly how to use, update, and manage your website moving forward.
Then we launch!
You’ve outgrown your current website and want something that reflects the level of work you’re doing now
You’re looking for the lowest-cost option or a DIY solution (in that case, my website templates may be a better fit)
This is for you if
Okay, but is this right for me?
Custom website design works best when you’re ready to invest in a site that supports where your business is headed.
This is not for if
You’re ready for a site that feels intentional, cohesive, and aligned with your brand
You want a site built as quickly as possible with little collaboration
You value strategy, structure, and thoughtful design over quick fixes
You’re not ready to make decisions about your brand, content, or direction
You want a website you can confidently update and build on as your business evolves
You’re expecting custom design without a strategic process behind it
I’m Kylie, the designer and strategist behind Hazel + Willow Studios.
I work with growing coaches and service-based businesses who’ve outgrown DIY solutions and need a website that actually supports where they’re headed next.
With a background in marketing and years of experience designing on Showit, I take a strategy-first approach to custom web design. That means every layout, page, and interaction is built with intention so your site can guide the right people, communicate your value clearly, and evolve alongside your business.
I believe your website should feel like a natural extension of your work: confident, grounded, and easy to maintain long after launch. My role goes beyond designing something beautiful .I'm here to help you build an online home you can grow into.
Thoughtful strategy. Intentional design. Websites that keep working as you grow.
Meet the designer behind Hazel + Willow Studios
That’s exactly what the discovery call is for. We’ll talk through your business, goals, timeline, and level of support you’re looking for. If custom design isn’t the best next step, I’ll tell you and help you find an option that fits.
How do I know which design option is right for me?
All custom websites are designed and built on Showit. It allows for fully custom design without sacrificing ease of use, so you can confidently update your site after launch.
What platform do you design on?
Once you book a discovery call, you’ll choose a time directly from my calendar. If we decide it’s a good fit, we’ll schedule your project based on current availability and your timeline. I book a limited number of custom projects at a time to ensure each client gets focused attention.
How does booking and scheduling work?
FAQ's
