Your website is where potential clients decide whether they trust you, understand your work, and take the next step.
A custom-designed website gives your business structure, intention, and room to grow. As your offers evolve, your messaging sharpens, and your audience expands, your website supports that momentum instead of holding it back.
Strategic website design for the business you’re building now and the one you’re growing into.
You’ve outgrown your current website and want something that reflects the level of work you’re doing now
You’re looking for the lowest-cost option or a DIY solution (in that case, my website templates may be a better fit)
This is for you if
Okay, but is this right for me?
Custom website design works best when you’re ready to invest in a site that supports where your business is headed.
This is not for if
You’re ready for a site that feels intentional, cohesive, and aligned with your brand
You want a site built as quickly as possible with little collaboration
You value strategy, structure, and thoughtful design over quick fixes
You’re not ready to make decisions about your brand, content, or direction
You want a website you can confidently update and build on as your business evolves
You’re expecting custom design without a strategic process behind it
Every layout, page flow, and call to action is designed around real client behavior guiding visitors through your message, your offers, and the next step you want them to take.
Built with intention
Your website isn’t forced into a pre-made structure. It’s shaped around your offers, your content, and how you want to show up with room to evolve as your business grows.
Designed around your business
This isn’t a handoff-and-hope experience. You’re involved throughout the process, with space for feedback, refinement, and guidance so your site feels finished (and truly yours) when it launches.
You’re supported the whole way
This is a collaborative, strategy-led process designed to support how your business actually works.
We take the time to understand your goals, your audience, and where you’re headed, then design a website that feels aligned now and adaptable as you grow.
What a custom design website experience looks like
Your Launch
Your Website
We start by defining the visual foundation (colors, typography, layout direction, and tone) so your site reflects who you are now and supports where you’re headed next.
Outcome: a brand direction that feels polished, recognizable, and flexible as your business evolves.
Your Brand
Your Launch
Pages are structured to guide visitors through your message, your offers, and the next step you want them to take, whether that’s booking, applying, or learning more. Every decision (layout, hierarchy, spacing, and flow) is made to support usability, readability, and conversion.
Outcome: a website that works as a tool for your business.
Your Website
Your Brand
You’ll walk away with a finished website that’s live, functional, and ready to support your offers (plus the confidence to use it). We make sure everything is set up properly, mobile-friendly, and easy for you to manage moving forward.
Outcome: a smooth, supported launch and a website you feel confident sharing.
Your Launch
Your Website
Your Brand
This week is all about:
– Translating your vision into a clear website strategy
– Defining your brand direction, structure, and layout
– Designing your site across desktop and mobile
– Bringing your content, visuals, and functionality together
You’ll see your website take shape quickly, with space for feedback along the way.
Week 1 — Strategy + Design
You’ll complete a few guided prep steps so we can hit the ground running:
– Questionnaires that clarify your brand, audience, and goals
– A Pinterest inspiration board to define your visual direction
– Final content and assets gathered in one place
This prep is what allows the design phase to move quickly and intentionally.
Before we begin
Every successful website starts with clarity, creativity, and collaboration.
This two-week process is intentionally structured to move your business forward without dragging things out or leaving you guessing. You’ll know exactly what’s happening, when it’s happening, and what’s needed from you at each step.
Your design timeline
Launch!
This is where everything comes together.
We refine the design based on your feedback, tighten the details, and prepare your site for launch by:
– Polishing layout, typography, and visuals
– Finalizing brand elements and SEO basics
– Connecting tools, links, and integrations
– Testing everything across devices
The goal is a website that not only looks good, but works.
Week 2 — Refinement + Optimization
We wrap up with a live walkthrough and training so you know exactly how to use, update, and manage your website moving forward.
Then we launch!
Photo curation
WHAT'S NOT INCLUDED
Full website CopyWriting
+$1000
Sales page copywriting
+$350
optional Add-Ons
Custom coding
Custom sales page design
+$400/ea
Additional custom pages
+$200/ea
Website copywriting (available as an add-on)
Need More?
Blog setup + design
+$400
I’m Kylie, the designer and strategist behind Hazel + Willow Studios.
I work with growing coaches and service-based businesses who’ve outgrown DIY solutions and need a website that actually supports where they’re headed next.
With a background in marketing and years of experience designing on Showit, I take a strategy-first approach to custom web design. That means every layout, page, and interaction is built with intention so your site can guide the right people, communicate your value clearly, and evolve alongside your business.
I believe your website should feel like a natural extension of your work: confident, grounded, and easy to maintain long after launch. My role goes beyond designing something beautiful .I'm here to help you build an online home you can grow into.
Thoughtful strategy. Intentional design. Websites that keep working as you grow.
Meet the designer behind Hazel + Willow Studios
Copywriter
Connie L.
"Kylie made every project that much better thanks to her expertise. Definitely don’t hesitate to work with her for any website needs!"
Grief Counselor
Morgan G.
"[Kylie's] knowledge across industries paired with her background in creative made her a one stop shop for my new business."
Yoga Instructor
Kimberly S.
"I am blown away by the ease and efficiency of building a website with Kylie. She made what felt like a very daunting task feel easy and exciting."
A thoughtful process. Strategic thinking. Work that speaks for itself.
What People Love About Working With Hazel + Willow Studios
12
That’s exactly what the discovery call is for. We’ll talk through your business, goals, timeline, and level of support you’re looking for. If custom design isn’t the best next step, I’ll tell you and help you find an option that fits.
How do I know which design option is right for me?
All custom websites are designed and built on Showit. It allows for fully custom design without sacrificing ease of use, so you can confidently update your site after launch.
What platform do you design on?
Once you book a discovery call, you’ll choose a time directly from my calendar. If we decide it’s a good fit, we’ll schedule your project based on current availability and your timeline. I book a limited number of custom projects at a time to ensure each client gets focused attention.
How does booking and scheduling work?
FAQ's
