Grounded Wealth by Ingrid Vale
A strategic website and brand presence designed for an established money coach whose work had evolved beyond her existing online expression. This project focused on refining a warm, emotionally grounded visual identity by pairing it with clear systems, structured messaging, and intentional user flow. The result is a calm, authoritative digital experience that reflects the level of work being done now, guiding visitors toward clarity and next steps without urgency, hype, or oversimplification.