Let’s Talk About the Elephant in the Room: Health Coaching Pricing
Whether you’re new to health coaching or you’ve been at it for a bit, there’s a good chance you’re feeling some serious pressure around pricing. Maybe you’ve thought:
“I don’t want to charge too much—what if no one books?”
“I just want to help people. Can I even charge for that?”
“What if I’m not experienced enough yet?”
First off, let’s be real: pricing brings up a lot of mindset stuff. But here’s the truth most coaches don’t hear early enough: your pricing isn’t just about numbers. It’s about boundaries, sustainability, and the kinds of clients you’ll attract.
And if someone isn’t willing to pay for the transformation they say they want? They’re probably not ready to commit to doing the work anyway.
You deserve to get paid fairly for the energy, time, and expertise you bring to the table. Pricing is part of building a business that works, not just one that looks good on paper.
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Why Health Coaching Pricing Matters More Than You Think
Undercharging doesn’t make you more accessible. It makes your business unsustainable.
Fair pricing allows you to:
- Pay yourself for the work you’re doing
- Attract committed, transformation-ready clients
- Build a structure you can actually grow from
- Reinforce your brand as professional
And no, this isn’t about “charging premium because you’re worth it.” This is about charging adequately so your work, and your energy, aren’t constantly depleted.
The 3 Factors That Should Guide Your Pricing
Forget random number-picking or copying another coach’s rates. Let’s walk through a smarter, grounded approach:
1. Time Investment
How many hours does each client take? Not just session time, but prep, communication, admin, etc. Track it. Tally it. Make sure your rates reflect it.
2. Transformation Value
Ask yourself: what changes for your client as a result of working with you? Are they sleeping better, managing stress, finally sticking to habits they’ve struggled with for years? That’s powerful stuff. And it’s worth pricing accordingly.
3. Business Costs & Lifestyle Goals
You’re not just charging for a service. You’re building a business. That includes:
- Taxes
- Software
- Training
- Your desired income
What do you need to earn monthly to make this sustainable? Reverse-engineer from there.
What to Include in Your Health Coaching Package
If you want to feel confident charging fair, sustainable prices, your offer has to feel solid first.
Starting simple is smart. But simple doesn’t mean basic. A clear, focused package gives you the foundation to price your health coaching with clarity. It also gives your potential clients something they can actually say yes to.
A strong coaching package answers the questions: What am I getting? For how long? What kind of support is included? How will I know it’s working?
When you’re clear on those answers, pricing feels far less mysterious.
Your first package should include:
- A clearly defined outcome (e.g. “build energy and reduce sugar cravings”)
- A time frame (4–6 weeks or 3 months is a good start)
- Weekly or biweekly coaching calls
- Clear support between sessions (email or voice messaging)
- Light resources like meal guides, check-ins, or reflection prompts
Start with just one core offer. Get feedback. Refine. Then expand. Your pricing will grow with your clarity and confidence.
Common Pricing Mistakes New Coaches Make
If you’re here, you’re already avoiding the biggest mistake (not thinking about this at all). But here are a few others to keep in mind:
1. Copying someone else’s pricing without understanding their model
You have no idea what their cost of doing business is, what their niche demands, or how long they’ve been coaching. Always price for your business.
2. Not charging for the whole client experience
If your coaching includes prep, check-ins, and resources, that’s all part of the value. Include that in how you calculate your rate.
3. Avoiding pricing conversations out of discomfort
You need to practice saying your rates out loud with confidence. Roleplay it. Script it. But don’t skip it.
Creating Payment Plans That Still Protect Your Revenue
Payment plans make coaching more accessible…but they need to be structured well.
Best practices for payment plans:
- Add a small fee for payment plans (around 5–10%)
- Require the first payment upfront before starting
- Use contracts with clear payment schedules
- Use auto-pay to avoid late invoices
You’re not a bank. Payment plans are for flexibility not for carrying someone else’s financial load.
When You Raise Your Prices, Your Brand Has to Match
This is where a lot of new coaches get tripped up. They raise their prices…but their brand and client experience still scream “DIY.”
Fair pricing works best when:
- Your onboarding process is smooth and professional
- Your website reflects your value
- Your messaging clearly explains the results you help clients get
If you want clients to take you seriously, you have to present your business like one.
How Your Website Impacts Your Pricing Power
Let’s be honest: if someone clicks your link and your homepage is confusing, outdated, or all over the place… they’re not sticking around to book a coaching package.
That’s where Prebuilt: The Website Jumpstart System comes in.
It’s a $27 plug-and-play homepage system that helps you:
- Fix the top conversion-killer spots on your site
- Instantly look more professional and credible
- Understand exactly what content to put where
No coding. No guesswork. Just a proven process that makes your site feel as legit as your work.
Fix your homepage with Prebuilt now.
Your Pricing Isn’t Just About the Numbers
It’s about trust. Trusting that the right people will pay for the right support. Trusting that your time and energy matter. Trusting that you don’t have to overdeliver, undercharge, and burn out to “make it.”
Fair pricing is part of a sustainable coaching practice. And a sustainable practice needs systems, clarity, and confidence on the back end and the front end.
Start with the pricing that supports the life you’re building. Then back it up with a client experience and brand that says: yes, I’m legit. And yes, this work is worth investing in.
Ready to make sure your pricing and your website support your goals?
