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7 Critical AI Mistakes Health Coaches Make (And How to Avoid Them)

Maybe you’ve already dabbled with using AI to write emails or create social posts. Or, perhaps you’re still on the fence, wondering if it’s just going to make your content sound like everyone else’s. Here’s the truth: AI can be incredibly powerful for health coaches when used correctly, but it can also create some serious […]

AI for Business

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AI mistakes health coaches make

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AI for health caoches

AI for Business

AI for Health Coaches: 10 Ways to Use AI to Scale Your Business (2025 Guide)

Have you noticed something strange lately? You’re subscribed to several newsletters, and suddenly they all sound eerily similar. The same inspirational openings, identical adjective choice when describing products or services, and those suspiciously uniform calls to action. This is what happens when AI tools are used blindly – copying and pasting whatever ChatGPT generates without […]

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AI for Business

AI Website Copy for Health Coaches: A Guide to Authentic Content Creation (2025)

Blank Google docs. Hours spent trying to put your transformative health coaching approach into words. That nagging feeling that your website copy sounds just like every other health coach out there. Sound familiar? Here’s the thing: AI tools like ChatGPT have revolutionized how we create content. But while everyone’s jumping on the AI bandwagon, most […]

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Website Design that Speaks Your Language

Hey, I'm Kylie

In my eight years of marketing and copywriting and five years of health coaching, I know what sets a coaching business apart: an online presence that captures both expertise and authenticity. That's why I've built Hazel + Willow Studios on a foundation of strategic design and conversion-focused copy for health coaches. Armed with both marketing expertise and certification from the Institute for Integrative Nutrition, I bring a unique advantage: I don't just design websites. I help health coaches transform their online presence through custom design, strategic templates, and resources that help convert visitors to clients.

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You want to look polished and professional online, but you're not sure which photos you actually need for your website. Enter my free checklist that breaks down exactly what shots to get and where to use them.

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