Your website doesn’t need to be big, flashy, or built over the course of six months to be effective.
But it does need to be strategic. And for most coaches, that starts with four core pages.
If you’re an established coach who’s grown past your starter site—or you’re launching your next-level offers and know your website isn’t keeping up—this post is for you. I’m breaking down the four must-have pages for strategic coaching website design and sharing exactly what each one should include to help you attract better-fit clients and book with ease.
Let’s simplify your site—and set it up to do the heavy lifting for you.
Table of Contents
Page 1: Your Homepage — Make a Strong First Impression
Your homepage is your website’s front door—and if it’s confusing, cluttered, or vague, most visitors won’t make it past the welcome mat.
A strong homepage should immediately communicate:
- Who you help
- What transformation you offer
- Where they can go next
This is your chance to grab attention and guide your reader. That doesn’t mean throwing every single detail above the fold—but it does mean being intentional with the first few scrolls.
Include:
- A bold, clear headline (not just “Welcome!”)
- 1–2 high-impact calls to action (ex: “See Services,” “Book a Discovery Call”)
- A quick intro to your work (focus on benefits, not bio)
- Social proof: testimonial, client result, or “seen in” logos if you have them
- Visuals that reflect your energy and attract your ideal client
Page 2: Your About Page — Build Connection Without Oversharing
Your About page shouldn’t be your full life story.
It should be a bridge—helping your ideal client understand why you’re the one to help them.
Lead with empathy. Anchor your story in their goals. And highlight the expertise and values that make you a clear choice in a sea of other coaches.
Include:
- A personal intro that aligns with their transformation
- 2–3 key milestones or moments that qualify you
- Your “why” as it relates to them
- A professional photo (or a few)
- CTA: Invite them to explore your services or book a call
Pro tip: Even if your offers are listed elsewhere, this is a great place to plant a subtle reminder of how you work and what makes you different.
Page 3: Your Services Page — Get Clear on What You Offer
This is where most coaching websites fall apart—because they’re either too vague or way too long. Your Services page needs to be clear, specific, and structured for decisions.
The goal isn’t just to describe what you do. It’s to help the right person self-identify and say,
“That’s exactly what I need.”
Include:
- Clear breakdown of your offers (1:1, group, course, etc.)
- Outcome-driven copy (focus on results, not process)
- Pricing range or CTA to inquire
- Short blurbs or expandable sections if you offer multiple options
- Buttons that lead somewhere! (Booking, consult call, sales page)
If you only update one page on your coaching site—start here. This is where conversion happens.
Page 4: Your Contact Page — Make It Easy to Take the Next Step
The Contact page might seem like a formality—but if it’s hard to use or missing important context, it can block people from ever reaching out.
Make this page warm, welcoming, and low-friction.
Include:
- Short message form (first name, email, message)
- Optional: dropdown for service interest or “how did you hear about me?”
- Alternate contact (email address or scheduler link)
- Friendly copy (ex: “Not sure what you need? Let’s talk.”)
Want an easy win? Add a small FAQ or note about your typical response time. It builds trust and keeps expectations clear.
Once You Have These 4 Pages… Make Sure They Work Together
Strong coaching website design is more than having the right pages. It’s about creating a cohesive experience—one that reflects your voice, positions your offers, and leads your visitor step-by-step toward taking action.
Here are 5 extra design elements to focus on once the structure is in place:
1. Positioning Above the Fold
Don’t make people scroll for clarity. Lead with value, not just visuals.
2. Clear CTAs Throughout
Every page should have a “what’s next” moment—especially on mobile.
3. Mobile Optimization
Most of your traffic will view your site on a phone. Test everything!
4. Visual Hierarchy
Use contrast, spacing, and font size to guide the eye—not overwhelm it.
5. Proof
Add testimonials, client results, or recognizable brands you’ve worked with.
Feeling Stuck? I Can Build This For You — in a Day.
No, really.
If you want a coaching website that looks amazing and works strategically—but you don’t want to spend weeks (or months) tweaking templates…
Let’s build it together.
My Website in a Day experience is perfect for coaches like you who already know their offers and are ready to go. In just one day, we’ll create a fully custom Showit website with:
-All 4 of the essential pages
-Strategic messaging + intentional design
-A mobile-friendly, client-attracting online home
I only book 2 Website in a Day spots each month, so if this sounds like exactly what you’ve been needing…
Click here to learn more and grab your spot ->
Pin this for later if you’re not ready to redesign now.
And if you are? I’d love to build something beautiful and strategic with you.
